On Tuesday, 28 June 2022 from 14:00 to 17:00, the European Movement International will hold a panel discussion entitled “Listen to Europe – Reaching Beyond Our Echo Chambers” at Atelier 29 (Rue Jacques de Lalaing 29, 1000 Brussels).

The event is organised with the kind support of the European Parliament and the Open Society Foundation, as concluding activity of the Listen to Europe project which aims to build strategic communications capacity and positively influence public narratives in Europe and about Europe and democracy.

In the last years, we have been applying the evidence-based strategic communications approach in trying to engage and positively influence persuadable and middle audience in EU member states while also working with the European and local civil society to increase their impact and outreach. The approach is based on strategic framing, values-based message development, focus group and online message-testing, polling-based audience segmentation, media landscape mapping from social listening research, evidence-based audience building, and audience targeting.


14:00-14:15: Welcome notes

Petros Fassoulas, Secretary General, European Movement International
Christian Mangold, Director for Campaigns, DG COMM, European Parliament

14:15-15:30: First panel, Value of data driven campaigns in a European context

Matthew MacWilliams, expert on authoritarianism, EMI’s main researcher
Christian Skrivervik, Head of Press and Communication, EMI
Tom Moylan, Advisor to Director General for Communication, European Commission
Jessica Nicholls, European Climate Foundation

15:30-15:45: Coffee Break

15:45-17:00: Second panel, Mobilising broader public for the European elections

Anna Júlia Donàth, MEP, Renew Europe Group (TBC)
Pia Ahrenkilde Hansen, Director General, DG COMM, European Commission (TBC)
Meabh McMahon, Journalist, Euronews (TBC)
Dave Keating, Journalist Brussels correspondent for France 24 (TBC)

The final event is divided in two panels and will i) share the data and lessons learnt on how to communicate with different audiences and positively engage people beyond our base and ii) discuss with policy and decision makers on how to communicate with Europeans more effectively, reach out and engage them in addressing common challenges of our time.

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