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[Webinar] How to encourage pro-environmental behaviour and overcome barriers to behaviour change?

Brussels, Belgium

19 January at 4:30 pm - 6:00 pm

Save to Calendar 19-1-2021 4:30 pm 19-1-2021 6:00 pm [Webinar] How to encourage pro-environmental behaviour and overcome barriers to behaviour change?

Behaviour and consumption choices have a major impact on greenhouse gas emissions. Most people are – at least to some extent – aware of this impact. Yet our actual behavioural change remains rather limited.

Although many interventions focusing on individual behaviour have been scientifically designed and tried out (for example in psychology), behavioural change goes painfully slow and can barely compensate the growing impact due to increasing consumption levels.

Comfort considerations and habits are major barriers, both at the individual and societal level. On top of that, polarization has emerged as an additional challenge as pro-environmental behaviour has been associated to deep political preferences, further threatening the success of interventions. What are potential ways to mitigate these barriers? And what should a corresponding research agenda look like?

Prof. Dr. Siegfried Dewitte will share his insights on this topic at our seminar. He is a behavioural scientist and a professor of Marketing at the Behavioural Engineering Research Center at KU Leuven. He conducted research in the field of consumer decision making, healthy eating, altruistic behaviour, and pro-environmental behaviour. He conducted lab and field experiments testing the impact of situational factors and behavioural interventions on pro-environmental behaviour.

Brussels, Belgium King Baudouin Foundation info@kbs-frb.be DD/MM/YYYY 15
Save to Calendar 19-1-2021 4:30 pm 19-1-2021 6:00 pm [Webinar] How to encourage pro-environmental behaviour and overcome barriers to behaviour change?

Behaviour and consumption choices have a major impact on greenhouse gas emissions. Most people are – at least to some extent – aware of this impact. Yet our actual behavioural change remains rather limited.

Although many interventions focusing on individual behaviour have been scientifically designed and tried out (for example in psychology), behavioural change goes painfully slow and can barely compensate the growing impact due to increasing consumption levels.

Comfort considerations and habits are major barriers, both at the individual and societal level. On top of that, polarization has emerged as an additional challenge as pro-environmental behaviour has been associated to deep political preferences, further threatening the success of interventions. What are potential ways to mitigate these barriers? And what should a corresponding research agenda look like?

Prof. Dr. Siegfried Dewitte will share his insights on this topic at our seminar. He is a behavioural scientist and a professor of Marketing at the Behavioural Engineering Research Center at KU Leuven. He conducted research in the field of consumer decision making, healthy eating, altruistic behaviour, and pro-environmental behaviour. He conducted lab and field experiments testing the impact of situational factors and behavioural interventions on pro-environmental behaviour.

Brussels, Belgium King Baudouin Foundation info@kbs-frb.be DD/MM/YYYY 15
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Behaviour and consumption choices have a major impact on greenhouse gas emissions. Most people are – at least to some extent – aware of this impact. Yet our actual behavioural change remains rather limited.

Although many interventions focusing on individual behaviour have been scientifically designed and tried out (for example in psychology), behavioural change goes painfully slow and can barely compensate the growing impact due to increasing consumption levels.

Comfort considerations and habits are major barriers, both at the individual and societal level. On top of that, polarization has emerged as an additional challenge as pro-environmental behaviour has been associated to deep political preferences, further threatening the success of interventions. What are potential ways to mitigate these barriers? And what should a corresponding research agenda look like?

Prof. Dr. Siegfried Dewitte will share his insights on this topic at our seminar. He is a behavioural scientist and a professor of Marketing at the Behavioural Engineering Research Center at KU Leuven. He conducted research in the field of consumer decision making, healthy eating, altruistic behaviour, and pro-environmental behaviour. He conducted lab and field experiments testing the impact of situational factors and behavioural interventions on pro-environmental behaviour.

More Information

https://www.kbs-frb.be/en/Activities/Events/2020/20201007PP