[Call for Proposals] To promote gender equality

Deadline for applications: 16 March 2022

The following prioirities are foreseen for 2022:

  • Equal participation and representation of women and men in political and economic decision making
  • Tackling gender stereotypes, including with a focus on youth, and in advertising and the media

This priority of the call for proposals aims at supporting Member States and relevant stakeholders in developing/identifying/disseminating strategies, actions, tools, exchange of good practices to effectively promote gender balance in politics, in public debates and in management and leadership positions in the corporate sector. In particular, the call responds to the engagement of the Gender Equality Strategy to
“promote the participation of women as voters and candidates in the 2024 European Parliament elections, in collaboration with the European Parliament, national parliaments, Member States and civil society, including through funding and promoting best practices.”

Tackling gender-based stereotypes is one of the priorities under the EU Gender Equality Strategy and addressing them is a crucial issue for European societies.
Gender stereotypes, resulting from unconscious biases, are a root cause of gender inequality and affect all areas of society. Indeed, gender stereotypes, as a generalisation of the behaviours and characteristics attributed to women and men, continue to reinforce gender inequality by limiting choices, natural aspirations and personal freedom of both women and men, girls and boys. Young people are particularly exposed to gender stereotypes, be it at school, in extra-curricular activities, through online gaming or social media, but they can equally be powerful drivers of change. Likewise, the advertising and media sectors, often accused of conveying gender stereotypes, can play a strong role in breaking those stereotypes, and positive initiatives should be encouraged.
With this priority of the call, we intend to support projects that will challenge gender stereotypes and address conscious or unconscious gender bias, paying attention to explicit or implicit expectations with regard to roles, behaviours, activities and attributes that society generally considers appropriate for women or for men, girls or boys. The selected projects will run in parallel to an EU-wide communication campaign on tackling gender stereotypes which will be running in 2022.

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