Free online training: How to boost your social media strategy

Content & social media tips for your organization

How to design and run an efficient social media strategy? How to engage your audience with relevant content and optimal up to date formats?

We are happy to invite you to our 3rd online training (offered for free to the organizations that are part of the Citizens for Europe network) to answer all these questions (and more!) and improve your skills with 3 very participative and practical workshops on social media communications.

During the training, given by an experienced social media expert and tailored to address the needs of European non-profit organizations, you will get an overview of social media in 2021 (including the latest trends and challenges) and learn how to boost your social media strategy.

The training will take place via Zoom at the following dates :
Session #1 : 13th of April (11am-1pm CET)
Session #2 : 15th of April (11am-1pm CET)
Session #3 : 16th of April (11am-1pm CET)

Please fill this form to register:
Deadline for registration: 5th of April. Participants selected for the tranining will be notified by email by the 6th of April.

IMPORTANT : Places are limited to 15 people. When registering, participants are committing to attend all 3 sessions.


Session #1 – Social Media in 2021
· Overview of Social Media opportunities & platforms
· Challenges and trends (formats, channels, use…)

Session #2 – Content Strategy & Social Media Management
· How to design and run an efficient social media strategy?
· Which formats to favour? What to post?
· Building the ideal Editorial Calendar
· Tips & tools (tone, hashtags, photo/video editing tools…)

Session #3 – Collective work
· 4 cases, 4 groups, 4 Social Media Strategies
· Q&A session


Selena Doukhan / French-American Content & Social Media Strategist
After having majored in Scandinavian studies and EU project management, Selena began working in communication while managing a major European online consultation in 2008 for the European Commission. She then continued in that field and gained solid experience in designing and implementing corporate and institutional strategies, both offline and online.

In addition to crafting tailor-made Content and Social Media strategies, she also developed training programs for a diverse audience (from French senators, to Head of Marketing/Communication in Top companies or young Social Media Managers in Parisian hospitals, etc.).

A few references: the European Commission, the European Parliament, the French Senate, the French Institute, the City of Paris, the French Ministry of Defense, UNESCO-IIEP, C-40 Cities, Eurosport, ENGIE, Sephora, AXA…